One of the many problems with economics, I believe, is that it suffers from what we might call “figure-ground” confusion.
First of all, by figure-ground I’m referring to the difference between the foreground and the background, as in this famous optical illusion, where, depending on what your brain decides is the figure and what is the (back)ground, you see either a vase/chalice, or two faces looking at each other:
Most economists probably know that there are times and areas in our economy when competition thrives, but there are also times and areas when competition is decidedly flat or missing altogether. Still, most economics is oriented around describing the workings of competition.
In fact, I would argue that competition is actually a rare and transient quality in most situations. It is an inherently unstable, disequilibrious (if that is a word), and fleeting.
First of all, businesses talk a lot about competition and the wonder of the marketplace, but one of the dirty little secrets of capitalism is that businesses actually hate competition and usually cannot survive unless they find a refuge from it.
All of this is implicitly recognized in our culture (but not explicitly which is my point here). For example, athough the general discourse is all about free market competition, there is an entire realm of law, a legal tradition, that is based on a frank recogntition that much of the time competition is absent: anti-trust law. When I had cause to delve into antitrust law for a research project a number of years ago, I was stunned to discover the extent to which the utter absence of market competition is taken for granted by practitioners in this area of law. Concepts such as “market power” (the ability of an individual company to set prices arbitrarily because they are not subject to competition), “oligopoly” (the lack of competition and inevitable collusion that results when there are only a handful of competitors in a market – as is the case in a huge number of markets in our economy), are used routinely despite their flagrant violation of the broad cultural understanding of markets that dominates our discourse today.
In addition, business analysts talk about a (for companies) dreaded condition called “commodification,” which basically refers to situations in which companies have run out of ways to overwhelm customers with complex choices or otherwise confuse them, and must actually compete on price. As is generally recognized by these same analysts, this generally leads to ruinous price competition.
So when competition is not taking place in a market, what is? There are a large variety of ways in which competitors escape competition; examples of such "competition dodges" that spring to mind include:
- Monopoly. One company has vanquished its competitors and faces no competition. Some monopolies are regulated (eg utility companies) while others are not (cable television companies, for the most part).
- Oligopoly and price-fixing. When there is no monopoly, there is often an oligopoly – a handful of firms, who then find it easy to shelter themselves from competition by setting prices, if not directly and illegally, which I suspect happens often enough, then through “price signaling” in which oligopolistic companies, without any explicit agreement or collusion, feel their way toward mutually beneficial noncompetitive arrangements. (This kind of unspoken, tacitly negotiated cooperation is often observed in game theory; although individuals’ short-term interests may lie in cheating, even anonymous players in repeated rounds of a game often grope their way toward mutually beneficial arrangements.) Oligopolies are handy because they kind of look like competition, thereby keeping customers from suspecting that they are being ripped off.
- Tradition. Often competitors find refuge from competition through tradition, where customers are conditioned not to look for or expect competition or cheap prices in a certain area. An example of this is drinks in restaurants, which continue to get away with charging $2.50 or more for 4.5 cents worth of sugar-water (ie soda) and similiarly inflated prices for other beverages, including often even water.
- Consumer confusion. A common refuge from competition is to overwhelm customers with choices and confuse them. Just set up price structures or other aspects of a product in ways that are so complicated that the company can steal some profits from that portion of the population that cannot analyze their options well enough to figure out their own self-interest. The long-distance telephone companies, stuck selling what was basically a commodity, were notorious for doing this.
- Time swamping. A variant of the “consumer confusion” strategy is to eke out profits, not from those who can’t sort out where their self-interest lies, but from those who simply do not have the time to do so. By overtaxing the time customers have available for sorting through the complexities of competing offers, companies can extract profits from those who simply give up.
- Regulation. Businesses routinely fight regulation, but in
some circumstances they embrace it – for example when a prominent
company with a positive brand is being undercut by competition from
bottom-feeders willing to engage in practices that customers are likely
to find offensive in some way, the leading company will often seek
regulation to ban the strategies employed by its competition. This
happened in the meatpacking industry during the muckracking era, and
many times since.
- Unions. In the 1930s, for example, the U.S. automakers (eventually) accepted unionization partly because it standardized wages across the industry and therefore freed them from competing on the basis of wages (ie who would pay their workers the least) so they could compete based on quality fo product. This is an example of a socially beneficial competition-dodge; if we had stronger unions we would no doubt see the concept extended to health insurance in short order. Just like companies, workers also seek refuge from the relentless
erosion of capitalist competition & efficiency and rationalization,
through regulatory protections from competition. Of course, thanks in
part to popular buy-in of the myths of competition, too
few workers today are demanding such protections.
All in all, competition is a much more rare and fleeting phenomenon than people usually recognize.
I am not a participant in the academic economic conversation, but I am sure it is collectively well aware of these “exceptions” to marketplace competition. Only my point is, they are not in fact exceptions and should not be thought of that way. It is the free market that is the exceptional circumstance, and instead of conceptualizing competition as the background condition and building the entire field of economics around it, we need to realize that *lack* of competition is actually the far more prevalent condition. That is, these ideas are no doubt all circulating within the economic conversation already, but someone needs to step up and translate them into a macro-level reconception of that conversation itself – recasting economics from something primarily concerned with “competition and how it works,” into something that explains “how do companies avoid competition and under what circumstances does it break out?"
Of course this raises what may be part of the problem here and why this hasn’t happened: such a reconceptualization could lead economics away from the realm where behavior can be explained with mathematics, and into the complex thickets of history and culture and politics. But, it might also bring economics closer to the complex thickets of reality.
But someone needs to make the figure-ground gestault switch. And if academic economists can tell us someone is already doing this, then I’d say the broader field and ultimately the broader culture needs to assimilate this point. Because this figure-ground confusion has huge, negative political implications. Granted, there are many reasons for the fetishization of markets in the United States right now, including the moneyed interests that find competition convenient to talk about if not to actually engage in, but the thinkers among us need to stop aiding and abbetting in that enterprise.